Hi I’m Ashton Peterson, the proud founder of Southern Roots & Boots. As an Army wife, dog mom of two, and a small-town girl from North Carolina, my roots run deep in my hometown and my Native American heritage with the Lumbee Tribe. Southern Roots & Boots was created to bring a touch of southern charm to everyday style—whether it’s a relaxed, casual day or a night out that needs a bit of sparkle. Our pieces are designed to make you feel confident, comfortable, and stylish.

I’ve always loved the way a good pair of cowgirl boots can bring an outfit together, giving a classic look a bit of edge and personality. Opening my own boutique has been a longtime dream, one I’m thrilled to share with you all. Thank you for supporting my small business and becoming a part of the Southern Roots & Boots family. I hope each piece you find here brings a little of that southern charm and spirit to your life.